Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists. Don’t make the same mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages.
Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.What is it that you do? There are seven ideas summarized below that may give you good ideas about how to develop your own well targeted email list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you.
So, where exactly is it that you can find a good list of targeted email leads?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.
1. Your Webpage– request individuals sign up for your guestbook your online electronic magazine your newsletter, your offer for a free report or book and any contest that you have to offer. You should take care to position this opt in lead capture form on every page of your website.
2.Direct Mail Marketing — Send flyers or post cards to a general mailing list of potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers.
3. Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).
4.Use the Services of a Broker — Find websites with heavy traffic that make brokerage services available that can be linked to your offers and sign up forms.Many brokers offer this sevice for a typical average of $.10 to $.15 for each email you send.
5.Do Door to Door Campaigns — you can hire students during their summer vacation months.The students can go door-to-door to offer information or free samples in return for email addresses.
6.Use an Online Contest — Everyone loves to enter free contests and this is an effective way to get free email addresses.Request email addresses on the contest entry forms as a requirement for entry to the contest.
7. Get Physical — if you operate a physical store, be sure and request the customers provide you with their e-mail address at checkout. You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.
In summary, there are surely a broad variety of ways to develop a list of eager buyers to target with your email campaign. You don’t have to resort to buying email marketing lists.
In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects. For more information, see network online reviews for email marketing and list building tips and tricks.