Posts Tagged ‘cake decorating’

How To Make A Hypnotic Website

Saturday, August 21st, 2010

There are websites that make you want to stay and visit for awhile and there are websites that you don’t. We’ve all visited both, but have you thought about why some websites just seem to work better than others?

Cookbook sites are a perfect example. When you visit one cookbook site, you find yourself lingering and browsing for more books long after you’ve found the one you want. On another site, you may not even bother looking for your book. Look at the differences for clues about how to design a site that works.

There is a cookbook for everything. There are cookbooks for ethnic foods, cookbooks for dieters, cookbooks for meat lovers and cookbooks for vegetarians. There must be thousands of topics to choose from. When someone goes to a website for the first time, they are not going to stay for a long time.

A good webmaster knows this. His homepage is going to be light on text. It is going to get to the point within a couple of short paragraphs. He wants the readers to be drawn immediately to the cookbook they’re looking for, so the emphasis on the homepage will be on the index.

Everything will be catalogued in such a way that the viewer knows within seconds exactly where to go to find the book they’re looking for. If they want cake decorating books, they will see a tab or link that makes them feel confident they will find it quickly if they click on that link. If they want to find a new Mexican recipe, the homepage should make it possible for them to find a link to that general category within seconds.

The website that you run from will make you scroll down the page while they explain in detail why their website is so wonderful. When you want to know how to decorate cake, you don’t want to have to scroll down a sidebar that lists each title in alphabetical order and hope to find one that sounds like it might be about what you’re looking for. On the homepage, this is a very bad idea. Keep it short and categorize your offerings.

Almost every website with a number of products has a search facility. However, this should not be thought of as a replacement for a well designed homepage. The visitor hasn’t come to a search engine – a search engine has already directed them to the site. If they typed ‘cake decorating designs‘ once in google, they don’t want to do it again on your site. Also, while you want to make it easy for them to find what they’re looking for, you also want them to notice other books while you’ve got their attention.

An eye catching design, short and concise content and an easy to navigate site are the three basic ingredients to good web design. These will keep them on the page and keep them coming back for more.

How To Make A Hypnotic Website

Saturday, August 21st, 2010

There are websites that make you want to stay and visit for awhile and there are websites that you don’t. We’ve all visited both, but have you thought about why some websites just seem to work better than others?

Cookbook sites are a perfect example. When you visit one cookbook site, you find yourself lingering and browsing for more books long after you’ve found the one you want. On another site, you may not even bother looking for your book. Look at the differences for clues about how to design a site that works.

There is a cookbook for everything. There are cookbooks for ethnic foods, cookbooks for dieters, cookbooks for meat lovers and cookbooks for vegetarians. There must be thousands of topics to choose from. When someone goes to a website for the first time, they are not going to stay for a long time.

A good webmaster knows this. His homepage is going to be light on text. It is going to get to the point within a couple of short paragraphs. He wants the readers to be drawn immediately to the cookbook they’re looking for, so the emphasis on the homepage will be on the index.

Everything will be catalogued in such a way that the viewer knows within seconds exactly where to go to find the book they’re looking for. If they want cake decorating books, they will see a tab or link that makes them feel confident they will find it quickly if they click on that link. If they want to find a new Mexican recipe, the homepage should make it possible for them to find a link to that general category within seconds.

The website that you run from will make you scroll down the page while they explain in detail why their website is so wonderful. When you want to know how to decorate cake, you don’t want to have to scroll down a sidebar that lists each title in alphabetical order and hope to find one that sounds like it might be about what you’re looking for. On the homepage, this is a very bad idea. Keep it short and categorize your offerings.

Almost every website with a number of products has a search facility. However, this should not be thought of as a replacement for a well designed homepage. The visitor hasn’t come to a search engine – a search engine has already directed them to the site. If they typed ‘cake decorating designs‘ once in google, they don’t want to do it again on your site. Also, while you want to make it easy for them to find what they’re looking for, you also want them to notice other books while you’ve got their attention.

An eye catching design, short and concise content and an easy to navigate site are the three basic ingredients to good web design. These will keep them on the page and keep them coming back for more.

Free Internet Is Still Available

Thursday, August 19th, 2010

Are you tired of paying high broadband bills? Maybe things are financially tight, at present. Some types of broadband, like satellite, may just be too expensive. You do not have to pay for Internet access.

There are still a few methods to receive Internet for no charge. One way is to borrow. For example, you may wish to purchase some cake decorating books. Yet, you can borrow them at the library. Your laptop most likely has wireless capability. Take it to one of many public areas and borrow free Internet. There are a great many places, to do this.

If you live in an apartment building, there may be several wireless routers in operation. You will need to be careful with these connections. If you simply use the Internet for email and occasional surfing, no one will notice. You will not be zapping a great deal of bandwidth. Why pay for Internet if you do not use it often? Although some may think that this is signal stealing.

If it bothers you, ask your neighbor if it is OK to use his or her signal. Find out times that no one will be using their Internet. Your neighbor may give even give you a password for their network. Most people do not bother password protecting their wireless routers.

You can still take advantage of free dial up access. It may be a step down from what you are used to. Maybe you do not mind going from a fast Schwinn mountain bike, to a tricycle. In that case, free dial up is a good option. Consider how you use the Internet. If it is mostly, chat, email, and simple browsing, dial up will work. If you have a land line phone, and do not mind ads, consider free dial up. You may get as much as ten hours a month.

Free dial up services will work well for emergency use. At times, your broadband connection could be down. This may last for several hours, or days. Dial up Internet is better than no Internet. It works well for email, and chat services. You can also surf the Web. However, it will be much slower.

Final thoughts

Did you know that there is still free Internet available? One way is to go to a public place with your laptop. This is a common thing, today. See if your neighbor will let you use his or her wireless signal, some times. You can also take advantage of the slower, free dial up services. Do you mind switching from fast Diamondback bikes, to tricycles? Free dial up is a good option, then. If you have simple and basic online needs, there is no reason to pay for your Internet.

How To Make A Hypnotic Website

Saturday, August 7th, 2010

There are websites that make you want to stay and visit for awhile and there are websites that you don’t. We’ve all visited both, but have you thought about why some websites just seem to work better than others?

Cookbook sites are a perfect example. When you visit one cookbook site, you find yourself lingering and browsing for more books long after you’ve found the one you want. On another site, you may not even bother looking for your book. Look at the differences for clues about how to design a site that works.

There is a cookbook for everything. There are cookbooks for ethnic foods, cookbooks for dieters, cookbooks for meat lovers and cookbooks for vegetarians. There must be thousands of topics to choose from. When someone goes to a website for the first time, they are not going to stay for a long time.

A good webmaster knows this. His homepage is going to be light on text. It is going to get to the point within a couple of short paragraphs. He wants the readers to be drawn immediately to the cookbook they’re looking for, so the emphasis on the homepage will be on the index.

Everything will be catalogued in such a way that the viewer knows within seconds exactly where to go to find the book they’re looking for. If they want cake decorating books, they will see a tab or link that makes them feel confident they will find it quickly if they click on that link. If they want to find a new Mexican recipe, the homepage should make it possible for them to find a link to that general category within seconds.

The website that you run from will make you scroll down the page while they explain in detail why their website is so wonderful. When you want to know how to decorate cake, you don’t want to have to scroll down a sidebar that lists each title in alphabetical order and hope to find one that sounds like it might be about what you’re looking for. On the homepage, this is a very bad idea. Keep it short and categorize your offerings.

Almost every website with a number of products has a search facility. However, this should not be thought of as a replacement for a well designed homepage. The visitor hasn’t come to a search engine – a search engine has already directed them to the site. If they typed ‘cake decorating designs‘ once in google, they don’t want to do it again on your site. Also, while you want to make it easy for them to find what they’re looking for, you also want them to notice other books while you’ve got their attention.

An eye catching design, short and concise content and an easy to navigate site are the three basic ingredients to good web design. These will keep them on the page and keep them coming back for more.

How To Make A Hypnotic Website

Thursday, July 29th, 2010

There are websites that make you want to stay and visit for awhile and there are websites that you don’t. We’ve all visited both, but have you thought about why some websites just seem to work better than others?

Cookbook sites are a perfect example. When you visit one cookbook site, you find yourself lingering and browsing for more books long after you’ve found the one you want. On another site, you may not even bother looking for your book. Look at the differences for clues about how to design a site that works.

There is a cookbook for everything. There are cookbooks for ethnic foods, cookbooks for dieters, cookbooks for meat lovers and cookbooks for vegetarians. There must be thousands of topics to choose from. When someone goes to a website for the first time, they are not going to stay for a long time.

A good webmaster knows this. His homepage is going to be light on text. It is going to get to the point within a couple of short paragraphs. He wants the readers to be drawn immediately to the cookbook they’re looking for, so the emphasis on the homepage will be on the index.

Everything will be catalogued in such a way that the viewer knows within seconds exactly where to go to find the book they’re looking for. If they want cake decorating books, they will see a tab or link that makes them feel confident they will find it quickly if they click on that link. If they want to find a new Mexican recipe, the homepage should make it possible for them to find a link to that general category within seconds.

The website that you run from will make you scroll down the page while they explain in detail why their website is so wonderful. When you want to know how to decorate cake, you don’t want to have to scroll down a sidebar that lists each title in alphabetical order and hope to find one that sounds like it might be about what you’re looking for. On the homepage, this is a very bad idea. Keep it short and categorize your offerings.

Almost every website with a number of products has a search facility. However, this should not be thought of as a replacement for a well designed homepage. The visitor hasn’t come to a search engine – a search engine has already directed them to the site. If they typed ‘cake decorating designs‘ once in google, they don’t want to do it again on your site. Also, while you want to make it easy for them to find what they’re looking for, you also want them to notice other books while you’ve got their attention.

An eye catching design, short and concise content and an easy to navigate site are the three basic ingredients to good web design. These will keep them on the page and keep them coming back for more.

How To Sell What You Want Online

Thursday, July 29th, 2010

A big mistake that internet marketers make is to focus on what they believe will sell rather than what they really want to sell. The fact is, you can sell just about any product online and be successful. The trick is in the marketing, not the product.

Wouldn’t you rather have a business that made you money and that you enjoyed instead of a business that made money but you didn’t enjoy? You have to bear in mind that you will be doing this for a long time. If you go about your internet marketing strategy the right way, you can make just as much money from selling cake decorating books as you can from marketing any other product.

The problem with the ‘big ticket’ items is competition. If you’ve joined an affiliate program and are selling software, for instance, you already have a lot of competition right there within that particular program, not to mention all the other competitors. You are going to have to put a lot of time, effort and money just into getting noticed online.

If you like decorating cakes, however, you’re going to have far less competition. You can join a book publisher’s affiliate site and sell their books about decorating cakes. Better yet, you can write your own and all the profits will go to you. You can self-publish the print edition of the book and offer it as an eBook. In your book, you can give step-by-step instructions on how to decorate cake. There are millions of people who would love that information and be willing to pay for it.

The next step is to make your website stand out from the rest. Make it something that people will want to stay at and browse. Make it inspiring, so that your visitors will think, ‘I want to learn how to do that.’ Offer a free newsletter that includes cake decorating tips and other interesting news. Don’t give them too many tips in your newsletter, though. The idea is to pique their interest and get them to buy your book, not to give it all away in your newsletters.

You will be surprised by how much you can expand your site and draw more customers. For example, once you have established a reputation, you can make arrangements with large bakeries in major cities and get commissions on referrals. You may even want to start a new website devoted to wedding cakes.

If you’re a grease monkey or a sports fan, cake decorating may not be your passion. The idea is to think about what you are good at and passionate about. Then you need to find a way to market your passion.